The Lower the Calories, the Higher the Returns?: Restaurant chains in the United States that offer lower calorie items in addition to their traditional menu options are doing something right. A study released today by the research group Hudson Institute found that businesses that embraced this dining trend saw their sales increase by an average of 5.5% between 2006 and 2011. The restaurants that didn’t offer low-calories alternatives saw their sales decline by the same percentage in the same time period. It turns out that in the chain restaurant business, less is more.

Tagged: #Daily Sifter
  1. incenseandcookies reblogged this from americastestkitchen and added:
    Good to see this. I am all for restaurants allowing those of us watching what we eat to have some more options.
  2. kitasnutrition reblogged this from americastestkitchen
  3. nocakeno reblogged this from scientia-rex and added:
    Marketing to current diet trends is profitable? Go figure.
  4. americastestkitchen posted this