The Lower the Calories, the Higher the Returns?: Restaurant chains in the United States that offer lower calorie items in addition to their traditional menu options are doing something right. A study released today by the research group Hudson Institute found that businesses that embraced this dining trend saw their sales increase by an average of 5.5% between 2006 and 2011. The restaurants that didn’t offer low-calories alternatives saw their sales decline by the same percentage in the same time period. It turns out that in the chain restaurant business, less is more.

  1. incenseandcookies reblogged this from americastestkitchen and added:
    Good to see this. I am all for restaurants allowing those of us watching what we eat to have some more options.
  2. ybrd reblogged this from americastestkitchen
  3. nocakeno reblogged this from scientia-rex and added:
    Marketing to current diet trends is profitable? Go figure.
  4. americastestkitchen posted this